CASE Construction Equipment and BRUNT Workwear are joining forces with a formal and unique partnership to better the lives of the hard-working operators of America. This partnership will kick off within the CASE booth at CONEXPO/CON-AGG, through several days of customer research with construction tradesmen and women to best understand their everyday needs. The goal: gather real-world input from those on jobsites to build a new, first-of-its-kind construction equipment-operator boot from the ground up.
“Operators are the bedrock of our industry. At CASE, we build machines that keep operators comfortable, productive and working hard,” said Rebecca Bortner, director of marketing, CASE Construction Equipment, North America. “That’s why we’re partnering with BRUNT. We loved the idea of collaborating to create boots built specifically with the operator in mind. Like CASE, BRUNT is obsessed with listening first then innovating and we’re excited to embark on this project together.”
This summer, BRUNT will then take their prototype boots – based on the operator feedback from CONEXPO – to the CASE Tomahawk Customer Center. Exclusive to CASE customers, dealers and the media – the 500-acre training-and-customer-experience facility, tucked in the scenic north woods of Wisconsin, is part summer camp (for adults), part nature preserve and part horsepower-enhanced power-tool playground for operators. The retail launch of the co-branded CASE and BRUNT ultimate operator boot is slated for March 2024.
Partnering with CASE is an incredible honor for the BRUNT team. I have spent the past five years on jobsites learning about the tools our customer wears and the equipment they need to get their job done. I see lots of CASE equipment while in the field, and I’m always impressed with the work their machines are capable of,” said Eric Girouard, CEO, of BRUNT Workwear. “This collaboration is going to provide the opportunity for heavy equipment operators to tell us what they need in a work boot, and we’re going to bring those ideas to life in partnership with CASE. We could not have asked for a better partner than CASE to learn and grow with.
IRONPROS Perspective
Equipment manufacturers, like CASE, know the needs of their customers and operators working in the field. This insight can help BRUNT deliver a product that not only looks great, but also functions and protects construction professionals in rugged environments. The CASE-BRUNT partnership is a smart collaboration that hopefully inspires other brands in the construction industry to work together to build products that truly caters to their customers.
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