The WICA was started by co-founders Kari Moosmann, former managing editor of Concrete Construction magazine, and Kimberly Kayler, president of Constructive Communication, Inc. The idea for an ongoing network began with Hanley Wood€™s Women in Concrete (WIC) event at World of Concrete. Requests for a more continuous connection sparked the idea for the Alliance. WICA strives to go beyond these initial efforts and reach women on a continuous basis to create an industry alliance that serves the needs of all women in concrete.
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